I build the whole app, and I actually ship it.
Moe here, solo indie developer. I design, code, and ship iOS and Android apps end to end, plus the backends and marketing sites that hold them up. No agency, no co-founder, no team to slow it down.
The short version
Most of what I make starts as a one-page brief: what it does, who it’s for, and what gets cut. From there it’s a working prototype inside a week, then weekly iteration until it’s App Store ready. The backend gets built in parallel: a Firebase project with security rules scoped per user from day one, and Cloud Functions for anything sensitive. I’ve done this enough times that the boring parts don’t surprise me anymore.
I do the design too, and I’m good at it. Typography-led, calm by default, no template look. I care about the parts most people skip: the privacy policy written from the real data flow, account deletion that genuinely deletes, the support inbox that actually reaches a human. That human is me.
This site is where every app I ship lives (landing page, privacy policy, terms, and support) under one domain instead of paying for a separate one per app. The apps you see on the home page are the current lineup. A few more are baking in TestFlight.
Four things I don’t bend on.
One person, the whole thing
Design, frontend, backend, App Store paperwork, the privacy page. Nothing gets lost in a handoff because there is no handoff. You talk to the person writing the code, every time.
A real build in week one
Not a slide deck, not a Figma file you can't tap. A real app on your actual phone via TestFlight inside the first week, then a tight loop every week after. Talk is cheap, builds aren't.
Ruthless about scope
The fastest way to ship is to cut, and I'll cut hard. I push back on what goes into v1, because a small app that exists beats a big one that never launches.
Honest by default
Privacy policies written from the real data flow. Account deletion that actually deletes. No third-party trackers slipped in behind your back. If an app collects something, its policy says so plainly.
Boring tools, used better than most.
I keep the toolkit small and proven so the time goes into the product, not into fighting the framework. Shiny stack or a shipped app: pick one. I pick shipped.
React Native + Expo
One codebase, iOS and Android
Firebase
Auth, Firestore, Functions, Storage
OpenAI
Vision, chat, structured outputs
RevenueCat
Subscriptions and IAP
Design, in-house
I design the screens I build
Privacy-first
Per-UID rules from day one
4
Apps shipped or shipping
1 wk
To a tappable prototype
Solo
Design, code, and backend
0
Third-party trackers on this site
Got something worth building?
Tell me what it does and who it’s for. I’ll tell you straight whether I’m the right person to build it. I usually am.
